Applying the Long-Tail to the Internet of Things – A Contributed Blogpost in the WSJ CIO Journal
Nearly every Internet of Things (IoT) industry survey and market forecast has suggested that there is plenty of interest in the potential value of connecting products and even more reasons to pursue IoT strategies.
Yet, candid conversations with corporate executives at many major enterprises and leading technology companies reveals that there has been far less movement to capitalize on the IoT opportunities than the market research and consulting firms anticipated.
Any bold, new idea that promises to transform the way organizations operate is bound to come with as many potential challenges and risks as opportunities and benefits.
THINKstrategies believes organizations should take advantage of the business idea popularized by Chris Anderson a decade ago – the ‘long tail’ concept – but in a new way.