Tracking the Channel’s Role in the IoT and Cloud Opportunities – A Guest Blogpost in Sandhill.com
The cloud and Internet of Things (IoT) are creating new business possibilities for value-added resellers (VARs), systems integrators (SIs) and other solution providers despite past predictions of the “disintermediation of the channel.”
However, the nature of the cloud marketplace and the way in which IoT initiatives are actually deployed also make it harder for hardware vendors and software developers to track how their systems and applications are sold and utilized.
This creates a myriad of channel sales, marketing, billing, compensation, support and compliance issues that need to be addressed if the cloud and IoT markets are going to continue to expand via third-party channels.
Click here to read THINKstrategies’ perspectives about the challenges of tracking these issues, and how Zyme is addressing these issues in Sandhill.com.
