One of the sure signs of a maturing company, or even an entire industry, is the ability to offer free services to nonprofit organizations in order to demonstrate benevolence. However, such charitable acts aren’t just about being altruistic. As a growing number of cloud providers are discovering, there are plenty of new revenue and profit opportunities in the nonprofit sector. I have a particular awareness of the fertile market opportunities associated with the nonprofit world because I started my career working for United Way, the nonprofit fundraising organization that has been doing business for more than 50 years. Click here to read my perspective in E-Commerce Times about how cloud providers are offering special services to nonprofit organizations to generate new business opportunities.

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