The Cloud is Shifting Power from Vendors to Channel Partners – A Guest Blogpost on Sandhill.com


Posted on May 22nd, by thinkstrategies in Uncategorized. Comments Off on The Cloud is Shifting Power from Vendors to Channel Partners – A Guest Blogpost on Sandhill.com

The Cloud is Shifting Power from Vendors to Channel Partners – A Guest Blogpost on Sandhill.com

When the success of Software-as-a-Service (SaaS) solutions sparked broader interest in a wider array of cloud computing alternatives a few years ago, many industry analysts predicted that this trend would lead to the “disintermediation” of the channel as software and system vendors gained unprecedented direct access to end customers via their on-demand services. Instead, escalating demand for cloud alternatives is fueling even greater market opportunities for systems integrators and other service-oriented channel companies and is threatening to commoditize and usurp the market power of some of the largest software and technology vendors. Click here to read THINKstrategies’ views about the industry implications of this shift in power in Sandhill.com.







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