This week I had an opportunity to attend Iron Mountain’s Analyst Day focused on its digital services strategies and offerings. The event convinced me that Storage-as-a-Service is well on its way to becoming a mainstream movement on par with Software-as-a-Service (SaaS), if not greater. It also showed me how a company can build a rational hybrid services model to capitalize on a market opportunity.

The Storage-as-a-Service opportunity may seem obvious given the proliferation of data and multiplying number of consumer-oriented online storage services geared toward consumers looking for a convenient place to place their digital photos and other valuable files. But, the consumer-oriented storage services have also helped to encourage the corporate sector to take advantage of the rapidly growing array of inexpensive back-up services, such as Carbonite and Mozy, to protect their computer records and files.

The explosion of data and … Read More »