In my latest guest blogpost for Rackspace, I delve into the key performance indicators (KPIs) for managing your SaaS business. These KPIs fall into two primary categories: minimizing the cost of acquiring and supporting customers, while maximizing their lifetime value. Click here to read my views about how leading SaaS companies are addressing these issues, leveraging Infrastructure-as-a-Service (IaaS) providers to achieve their objectives and the metrics they’re using to assess their success.