Last week, thousands of people converged on the Moscone Center in San Francisco to hear about Salesforce.com’s latest offerings and success stories. The Dreamforce conference was a celebration of the rapidly evolving cloud marketplace which was as important for Salesforce.com’s partners as it was for the host itself. It also represented another milestone for the growing cloud channel ecosystem.   Nearly every company exhibiting its wares at last week’s conference agreed that Salesforce.com, Dreamforce and the other Salesforce.com events represent the most important channels to market for cloud companies today.

Conferences are back, but just as importantly channel relationships are expanding to create more vibrant partner expos which add even greater value for customers that are seeking to move to the cloud. Click here to read my perspectives on these changing channel dynamics in Sandhill.com.