Although nearly every research study and industry survey suggests the Internet of Things (IoT) market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities, for a variety of reasons.

Underlying all of the concerns and challenges regarding IoT is uncertainty about the immediate economic return on today’s IoT investments. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives.

Click here to read THINKstrategies’ analysis in E-Commerce Times about how a variety of new technologies and delivery models were born during the recessions of the past 50 years and what it means for the IoT marketplace.

Internet of Things IoT