While most businesses are focusing their efforts to capitalize on the Internet of Things (IoT) in areas that will generate immediate cost-savings and operating efficiencies, a number of IoT pioneers are already leveraging a new generation of connected products to fundamentally change their business models.

As more organizations recognize the strategic impact IoT can have on their business, you’ll see many more leverage IoT to reposition themselves in a rapidly changing marketplace.

Click here to read THINKstrategies‘ latest commentary in E-Commerce Times about three companies that are moving down the path of redefinition in the IoT today.

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