While THINKstrategies firmly believes delivering a positive customer experience is predicated on a well-coordinated end-to-end corporate effort, the most important responsibilities for achieving this strategic objective falls on the CIO.

Our belief is based on the critical importance of utilizing tightly integrated customer engagement and e-commerce systems and software to ensure a positive customer experience.

Click here to read our views about the pivotal role CIOs must play in ensuring the success of their organization’s efforts to deliver a positive customer experience in the Future of Customer Engagement and Commerce.

Future of Customer Engagement and Commerce