Businesses in nearly every industry are facing unprecedented challenges as their customer preferences shift from an explicit set of product offerings to an infinite array of ‘on-demand’ services, ‘always open’ store fronts, and ‘accessible anywhere’ delivery channels. This phenomenon is forcing a growing number of enterprises to transform their business design while expanding beyond their current reach and expertise.

Corporate decision makers such as CIOs, CFOs, CTOs and CFOs are faced with a disruptive new generation of Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) Cloud solutions to enable their new business design to support these new service types and shift in consumer expectations.

The most obvious examples of this shift is in the connected industries where goods are no longer viewed as simply boxed products purchased as a onetime sale, but rather a personalized service that can be acquired on a subscription basis or combination of sale types.

But, it is not just the explosion of subscription services that can be billed in a relatively routine fashion that is changing how businesses are monetizing their products. It is also the growing demand for a new breed of pay-as-you-go services that are packaged and priced in a more dynamic offering.

Optimizing the revenue opportunities of both the subscription and consumption economies requires a sophisticated monetization engine that can support dynamic rating and pricing models, track variable usage, properly bill for services, analyze utilization patterns, and uncover new business opportunities.

Although there are numerous point-solutions that can address some of these monetization issues, none has been able to provide an end-to-end management platform that spans the full lifecycle of needs facing large-scale enterprises seeking to succeed in the connected world. And, none has the flexibility and scalability to handle B2B and B2C transactions for global organizations, as well as small- and mid-size businesses (SMBs).

Click here to read THINKstrategies’ whitepaper which examines the monetization management challenges facing enterprises and the functional capabilities they must put in place to overcome these issues. The whitepaper also shows how Comverse is leveraging its extensive experience in delivering revenue management solutions to the global carrier industry to deliver a complete Carrier-Grade Cloud-based monetization management platform for enterprises offering digital services or delivering services for connected consumers in other industries.

billing digital strategies monetization