Partner Ecosystems Key in Internet of Things – A Guest Commentary in Sandhill.com
As interest in the idea of the “Internet of Things” (IoT) grows, recognition of the complexities associated with pulling together all the pieces of the IoT supply chain is also becoming clearer. As Cisco Systems says in its promotional campaign, the IoT market is quickly becoming the “Internet of Everything.” Given this reality, the IoT market leaders will be those companies that build the strongest partner ecosystems. Click here to read THINKstrategies’ perspectives in Sandhill.com regarding the strategic implications of the IoT market on the go-to-market strategies of the leading and emerging players.