Selling the Internet of Things – A Guest Commentary in Sandhill.com
We are only a few weeks into the new year and the latest tech topic is clearly the Internet of Things (IoT) as a result of all the hype surrounding the Consumer Electronics Show (CES) and interest created by Google’s acquisition of Nest Labs. While the market opportunities surrounding the IoT idea seem endless, the go-to-market challenges inherent in the brave, new world of connected devices are almost as daunting. Click here to read THINKstrategies’ perspectives regarding today’s IoT opportunities and challenges in Sandhill.com.