I was reviewing the history of Salesforce.com’s major Dreamforce announcements over the past five years and realized that I’ve had the privilege of being interviewed at each of the events by a variety of industry publications and partners. I thought it would be interesting to compile these video recordings to show the key takeaways that I identified from each year. I hope you find this retrospective valuable.

Dreamforce 2009

The introduction of Salesforce.com Chatter — Facebook for the Enterprise.

Dreamforce 2010

Click here to see my interview with DreamSimplicity about the explosive growth which began to materialize in the SaaS/Cloud marketplace in 2010.

Dreamforce 2011

Click here to hear my views about Salesforce.com’s promotion of the ‘Social Enterprise’.

Dreamforce 2012

Cloud movement extending to mobile devices.

Dreamforce 2013

Salesforce.com introduces Private AppExchanges to support corporate appstores, and the “Internet of Customers” and Salesforce1 to pull all the pieces together.