Now that cloud computing has become a viable alternative for a growing number of small and midsize business (SMBs) and large-scale enterprise decision makers, the question facing a widening array of SaaS, PaaS and IaaS providers is how to build a vibrant network of third-party channels to extend their reach in the rapidly expanding marketplace.

This has been the focus of attention at THINKstrategies’ annual Cloud Channel Summit, supported by Sandhill.com. The first Cloud Channel Summit, two years ago, discussed how to get traditional resellers, value-added resellers (VARs) and distributors to recognize the new business opportunities in the cloud. Last year’s Summit showcased channel initiatives aimed at capitalizing on the new market opportunities. And this year’s Summit examined the key issues that still need to be addressed to build profitable channel relationships in the cloud marketplace.

Click here to read a summary of the major takeaways from the third annual Cloud Channel Summit in Sandhill.com.

Cloud Channel Summit