Although the cloud marketplace is growing rapidly, the current rate of growth will continue only if a broader set of strong channel companies emerge to extend the reach of today’s cloud leaders into new industries and geographies. I’ve been suggesting for years that building more channels to market for cloud vendors is essential to the growth of the industry. This issue came to the forefront again recently when I spoke to two groups of employees of the provincial government of British Columbia in Victoria and a group of entrepreneurs at an incubator in Vancouver. Click here to read my perspectives on the market implications of today’s Cloud channel opportunities and challenges in E-Commerce Times.

THINKstrategies’ third annual Cloud Channel Summit will bring together executives from the leading Cloud vendors and channel companies to discuss how to overcome these challenges and capitalize on these opportunities. Click here to learn more about the event.