All the hype about Big Data over the past year has succeeded in educating executives in organizations of all sizes across nearly every industry about the unprecedented potential to use analytics to improve operations, sales effectiveness and customer support. However, the hype has also too often made the path to success appear overly complicated and needlessly costly when a combination of new cloud innovations and higher end-user skills could provide a more economical remedy.

Click here to read THNKstrategies’ perspective in Jeff Kaplan’s latest contributed column on E-Commerce Times.