Why the Cost of Sales Gap is Shrinking between SaaS and Legacy Software Vendors
Today’s leading Software-as-a-Service (SaaS) companies continue to steal share from their legacy, independent software vendor (ISV) counterparts due to rising demand for their cloud-based application alternatives. However, many of those offering enterprise SaaS solutions are also seeing their sales costs rise as well. This is raising some serious questions about the short- and long-term profitability of the SaaS model compared with its traditional, on-premises predecessor.
Click here to read my latest commentary in Sandhill.com about, “Why the Cost of Sales Gap is Shrinking between SaaS and Legacy Software Vendors”.